Like any other website, your site needs more and better links than your competitors to rank on search engines.
Getting good links is hard for any website. For iGaming sites, getting good links is much, much harder.
What is a good link?
Links are one of the most important factors to rank on search engines; they consider links as votes, that a site gives to another. But since SEOs always tried to get more and more links to manipulate the ranking, search engines – Google first and foremost – learned to defend themselves from these attempts and are now very good at understanding if a link should be considered real votes or not.
Only the links that search engines consider as real votes are good links.
Good links come from good sites: sites that receive links, sites that rank on search engines, sites that receive traffic, sites that users like.
Good links are part of good content: content that is well written, content that is interesting, content that is original, content that users like.
These are the links we provide; links that actually improve the ranking on search engines, links that keep their value over time, links that are relevant for users.
The Must way
Many link suppliers send you lists of domains to pick from, with a bit of everything in them. You go through these lists and try to find something good in them. And these checks take a lot of time if done properly because there are many things to look at for each domain.
If some good domains are found in the lists, then they will send you articles for approval, and you find out that they are often written in poor English; also, it will be very clear that the links are there to manipulate the ranking… and so, many of these won’t help at all, many others will get your site a penalty.
The Must way is different: we did SEO for many years and we provide only what we would love to have for ourselves. It’s a longer process than what others offer, but it’s a future-proof link building approach that guarantees you get a higher-quality link profile, and it saves you a lot of time because we really do all the work (but you still get to approve everything of course).
Interested in finding out how we can help you?